Whats the best bait?

Supermarkets stock bread, sweetcorn, luncheon meat, squid, mackerel, muscles and a few other baits besides. Usually they are much cheaper than the tackle shop and I can buy in smaller quantities and if I thought about it I could get it with my weekly shop. So why do we spend a small fortune in the

I have never caught so much as a cold on artificial baits. What am I doing wrong? How do you all fish with them and are the catch rates as good as the adverts say? Does any one have the killer artificial bait to use and how to use it, or is it all just a very expensive con buy the artificial bait

I love to catch specimen perch and worms are by a country mile the best way to catch a decent stripey. Worm prices are going through the roof and I wondered if anyone has had any experience with worm farms for fishing bait. Lots of kits available on line but not much easy to follow advice. I could r